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PPC Management - Lead Generation

Excelerai helps Companies Leverage Pay Per Click Advertising (Google Adwords, Facebook, LinkedIn, Twitter, etc) to Deliver Ready to Buy Leads

Paid search marketing is a critical part of your pay-per-click (PPC) campaign strategy. There is no better time to advertise than when someone already has determined they want your product or service and is actively looking to buy.

In summary, you bid on the keywords related to your business to get your ad in front of users and pay the search engine a small fee if your ad gets clicked.  If your campaign is set up right, this can be a very profitable way to get in front of potential customers who are actively looking for your solution. However, a badly designed campaign can waste a lot of money.

As you can probably imagine, running a successful paid search campaign requires a lot of time and attention. At Excelerai, we constantly monitor and optimize our clients’ accounts to ensure the best results possible.  Paid search marketing isn’t easy, but the results can redefine success for your business quickly.

At Excelerai, we believe that there are two key aspects to successful paid search marketing: strategy and follow-through.

For each campaign, we create a marketing strategy that defines how your offering meets the needs of your potential customers. We then use that strategy to create a consistent and compelling message that combines the right keywords, ad messaging and site experience to produce sales.  Once your campaigns are set up and driving results, we spend time every week testing and analyzing every aspect of your campaigns to ensure that they are performing optimally.

By combining paid search management, optimization, and analytics, we set you up for success and ensure that your campaigns provide the best return on investment possible.

Contact us for a Free PPC Proposal or Assessment.

Google Paid Search

Google handles over 3 billion searches every single day. That’s over a trillion searches a year…and the number is growing!

Businesses today need a strong search engine presence to be competitive, which means showing ads on Google Search results pages right when customers are looking to buy.

Generally speaking, every online marketing strategy should include some sort of paid search presence on Google. Choosing not to compete on Google is essentially like choosing to hand your customers to your competitors.

Bing/Yahoo Paid Search

Google represents about 70-80% of online search traffic. Bing and Yahoo make up the other 20-30%.

Google search traffic is different from Bing or Yahoo traffic, so you can’t just export your Google paid search campaigns to a different platform. Sometimes, keywords and ads that perform poorly in Google are more effective in Bing or Yahoo or vice versa.

For this reason, it’s important to understand the differences between the search engines and setup custom tracking and analytics for each platform.

Get Your Free PPC Proposal or Assessment:

We will also provide our Special Report:

Top Ten Questions to Ask Before You Outsource Your PPC


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About Excelerai

We have worked with over 750 businesses in more than 14 different industries across North America for the last 20 years and have experience in providing businesses with the marketing support that growing companies rely on.  Excelerai…Growth by Giving More!